top of page

Product Marketing Catalyst ®

Product marketing is the linchpin of go-to-market success,
but even the most capable teams can face challenges, such as:
 

  • Executing critical initiatives like product launches, storytelling or sales playbooks development effectively.
     

  • Aligning with key stakeholders across sales, product, demand generation, and
    customer success teams.
     

  • Positioning product marketing as a strategic growth driver within the organization
     

The Product Marketing Catalyst ® Program is a coaching and advisory engagement designed
to help your product marketing team overcome these challenges and deliver

measurable business impact.​

Product Marketing Catalyst ® Program

This program is designed to empower your product marketing leader or a key team member to excel in their role.

Whether they need to prepare for a critical launch, refine key messaging, or strengthen internal collaboration, the program provides tailored guidance from an expert who has
built and scaled product marketing teams from the ground up multiple times.

By combining strategic coaching, practical advisory, and hands-on support, this
program ensures your product marketer has the tools, frameworks, and confidence
to drive measurable results.
 

Key Components
 

  • Strategic Coaching and Advisory – Tailored guidance to help the product marketer sharpen strategic thinking, improve planning, and develop leadership capabilities.
     

  • Executional Excellence – Hands-on support to deliver key initiatives, such as product launches or messaging frameworks, with confidence.
     

  • Cross-Functional Collaboration – Practical strategies to build stronger relationships with sales, product, and executive teams to foster alignment and reducing inefficiencies.
     

  • Elevating Product Marketing – Proven frameworks and processes to mature the product marketing function and demonstrate its value to leadership and stakeholders.
     

Program Format

The program centers around bi-weekly 1-hour coaching and advisory sessions to review progress, provide feedback, address challenges and maintain momentum.


Participants also have access to expert support via email, or Slack to ask questions, share materials, and receive timely input and guidance — up to 6 hours per month
 

The program requires a minimum commitment of 4 months, extendable in 3-month increments as needed

​

Detailed 1-pager available upon request

bottom of page