Positioning + Sales Pitch that win buyers and
align teams
Weak positioning kills momentum. It confuses customers, leaves sellers improvising, and keeps leadership arguing about messaging instead of driving growth. Strong positioning and a sharp sales pitch do the opposite: they make it obvious why buyers should choose you, align product, marketing, and sales on one story, and give your team confidence that your GTM motion rests on solid ground.
That’s what I do for B2B tech companies: deliver a differentiated positioning and a sales pitch that resonates with your
best-fit customers. My approach combines April Dunford’s proven frameworks — codified in her books Obviously Awesome
(for positioning) and Sales Pitch (for narrative) — with 20+ years of hands-on product marketing leadership.
What sets me apart is the combination of methodology and operator’s perspective. I know how to cut through internal assumptions, align leadership quickly, and land on a positioning and a pitch that actually shift results your board cares.
That’s why I focus on positioning and sales pitch: they’re the highest-leverage levers in any go-to-market.
What you get:
-
Positioning blueprint — clearly defines your differentiated value, who it matters to, and the market context that make you stand out
-
Sales pitch — a crisp, compelling narrative sellers can use in first meetings to show why you’re different and why buyers should choose you
The result? Clarity your team believes in, and a story the market can’t ignore.
"I was looking for a product market-fit expert I could partner with. Bertrand effectively delivered a target customer persona, a positioning blueprint, andthe framework for our messaging."
GreG DAVIS, CEO, BIGLEAF NETWORKS
“Bertrand played a key role in shifting our positioning from a single product to a full platform story. He has a real gift for distilling complex ideas into clear, compelling narratives that align internal teams and resonate externally”
Clare CORRIVEAU, VP Marketing, TEKMETRIC
"Bertrand grasped our repositioning project extremely quickly. He listened actively and quickly took ownership. What's more, he didn't stop at vague recommendations, but helped us to produce concrete written material to bring our positioning to life, with clear, simple and “punchy” copy”
ARIANE GARON, CEO, DRACAL
"Our positioning workshop with Bertrand and April was truly transformative. They brought a structured, thoughtful, and proven methodology that made a daunting process feel easy and even exciting. Their expert facilitation helped us align quickly around a clear and compelling narrative, which has been invaluable in sharpening our positioning in a highly competitive and complex market”
JULIE NEWMANN, CMO, HONEYCOMB.IO
"The ActiveDraft pivot and adoption of product led growth would not have happened without you! I am thankful for everything you do and am thrilled to continuing our partnership together."
TOM JACKSON, VP PRODUCTS, ACTIVEDRAFT
HOW I ENGAGE
Workshop
A 3-day on-site with your leadership and sales leaders — designed for deep focus, fast alignment, and a sales pitch your team can put to work immediately
Best for executive teams under pressure
to reset quickly.
Sprint
A 4-week remote guided sprint that combines structured working sessions and async collaboration. Same outcomes, more time to iterate
Best for companies with distributed teams that can’t accommodate a multi-day onsite.
“ Truly transformative”
JULIE NEWMANN, CMO, HONEYCOMB.IO
Frequently Asked Questions
Already have a senior leader, like a VP of PMM or Brand to lead your repositioning initiative but still want unbiased, strategic validation? This is where our success program comes in. This flexible program is designed to guide you and a key member of your team in developing a differentiated positioning that resonates with your best-fit customers while aligning your organization around a unified story.
Using our proven 10-step methodology and practical tools, we’ll help you achieve clarity and communicate your product's unique value effectively
Key Deliverables
During this program, we’ll collaborate to deliver:
-
Updated positioning & messaging blueprint document that outlines a differentiated positioning strategy and messaging framework.
-
Refined sales narrative tailored to strongly resonate with your refined ideal customer profile (ICP).
Our collaboration will center around weekly 1-hour advisory calls to review progress, provide feedback, and maintain momentum. You and your key team member will also have unlimited access to us via email, or Slack to ask questions, share materials, and receive timely input.
Contact me to request a detailed program summary.-
Already have a senior leader, like a VP of PMM or Brand to lead your repositioning initiative but still want unbiased, strategic validation? This is where our success program comes in. This flexible program is designed to guide you and a key member of your team in developing a differentiated positioning that resonates with your best-fit customers while aligning your organization around a unified story.
Using our proven 10-step methodology and practical tools, we’ll help you achieve clarity and communicate your product's unique value effectively
Key Deliverables
During this program, we’ll collaborate to deliver:
-
Updated positioning & messaging blueprint document that outlines a differentiated positioning strategy and messaging framework.
-
Refined sales narrative tailored to strongly resonate with your refined ideal customer profile (ICP).
Our collaboration will center around weekly 1-hour advisory calls to review progress, provide feedback, and maintain momentum. You and your key team member will also have unlimited access to us via email, or Slack to ask questions, share materials, and receive timely input.
Contact me to request a detailed program summary.-
Already have a senior leader, like a VP of PMM or Brand to lead your repositioning initiative but still want unbiased, strategic validation? This is where our success program comes in. This flexible program is designed to guide you and a key member of your team in developing a differentiated positioning that resonates with your best-fit customers while aligning your organization around a unified story.
Using our proven 10-step methodology and practical tools, we’ll help you achieve clarity and communicate your product's unique value effectively
Key Deliverables
During this program, we’ll collaborate to deliver:
-
Updated positioning & messaging blueprint document that outlines a differentiated positioning strategy and messaging framework.
-
Refined sales narrative tailored to strongly resonate with your refined ideal customer profile (ICP).
Our collaboration will center around weekly 1-hour advisory calls to review progress, provide feedback, and maintain momentum. You and your key team member will also have unlimited access to us via email, or Slack to ask questions, share materials, and receive timely input.
Contact me to request a detailed program summary.-