Not every company needs — or can afford — a full-time head of product marketing. But when growth depends on sharper launches, stronger sales enablement, or simply getting product marketing out of “content order-taking” mode, the gap shows quickly.

That’s where fractional leadership comes in. I step in part-time to reboot or strengthen the function, clarify GTM priorities, and lead high-impact initiatives. My goal isn’t just to plug a hole. I build muscle –leaving your company with a stronger product marketing function than when I arrived.

In a typical 3–6 month engagement, I will:

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• Audit the GTM motion — not just the PMM function — to surface where Product, Marketing and Sales are misaligned
   

• Create a charter for the PMM team so the entire organization understands its role, responsibilities, and its impact on growth
   

• Lead or support critical initiatives such as product launches, messaging updates, sales storytelling, enablement programs, or packaging projects
   

• Coach or temporarily manage PMMs, while helping you hire and onboard the right long term product marketing leader to scale the function

Here’s what I believe: product marketing should be measured on impact, not outputs. Content and launches are important, but the true measure is pipeline influence, win rates, and market traction. And alignment is non-negotiable: product marketing only succeeds when Product, Sales, and Marketing are pulling in the same direction.

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Whether acting as your first product marketer leader or strengthening an existing team, I bring decades of hands-on experience — from building PMM from scratch in startups to leading 20+ person global teams.

The result is both strategic clarity and operational momentum: a product marketing function that delivers impact today, earns credibility with executives, and builds a foundation that scales tomorrow.